it is difficult to escape thugs in india, unless you live in a muslim-majority locality. even though i have refused giving donations to temples and ganesha-festivals, it is difficult for business owners to avoid this. they become marked and at the first opportunity, hindu thugs will loot and burn their shops. even if they show 'willingness' outward, the circumstances and conditions may indicate coercion and fear of riots; hence the action. yes, if someone in pakistan or saudi arabia does this, the excuse of fear won't hold. Allah ta'ala knows best.
willingly being the operative word. maybe they live in a place where they were pretty much coerced. your money or your life...