Exactly. That's why we need to get real ulama the exposure. Right now, people think Menk is some sort of superstar but compare him to someone like Shaykh Asrar - leagues apart in learning.Look at the facebook likes of any idiot out there - not infrequently, you will find that it surpasses the total likes of all the real scholars put together.
Yes, our ulama won't like the marketing as Sunnis don't tend to play such games but if fb and ig and sc are where it's at...