why isn't there a Hussam ul Haramayn style SINGLE UNIFIED FATWA against this mardood and signed by the leading scholars of the subcontinent? --- if one notices, such documents are very powerful. a part of the reason for the success (as in rapidly spreading) of a common word and the amman message is that those are single documents signed by a multitude of people. that alone is a great credibility builder with the masses. their target audience does all the PR and propagation and promotion work for it. before you know it, it rolls down like a snowball growing bigger and without any effort, it's the audience itself that is propagating the document and not due to any direct efforts of the signatories.