Wanting to be Well & Fake Spirituality Leading to Hell

As Salāmu ʿAlaykum,

Visited a chain bookstore in downtown core of one of North America's largest city's today. If supply is indicative of demand, then I noticed a peculiar pattern in what many people want. The two sections of the store that had more than five full-sized book shelves stacked top to bottom were regarding the following to categories: wellness and new-age occult.

It's apparent why people would want something authoritative on health and wellness considering the piles of information out there on it. What to make of it, and how to live a healthy life. The obsession with new-age occult stuff what strange. In a smaller local chain bookstore I noticed it had a disproportional presence as well.

Any thoughts as to why a [so-called] 'scientifically minded' and 'secular' western society would have such a public display of an obsession with the occult?

Strange...